| October 2009 | 2009 SEI Center Annual Board Meeting
The 2009 annual board meeting will take place in October and will address key projects of the Center and identify new areas requiring attention. In addition to the board members, the faculty advisory board and selected industry leaders have been invited. It will be an exciting meeting as the SEI Center is celebrating its 20th anniversary.
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| October 2009 | Future of Advertising Annual Board Meeting
This interactive board meeting will present our progress to date on what advertising works and doesn’t work. We will also focus on the needed next steps.
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| December 2008 | Empirical Generalizations in Advertising Conference
POST CONFERENCE
- Read and comment at our CONFERENCE BLOG showcasing reports from the conference and other Future of Advertising related postings online at http://futureofadvertising.wordpress.com/
- See VIDEO HIGHLIGHTS from the conference; listen to academic and industry experts share their findings and interact with the conference participants! Click the link to see video highlights now available.
ABOUT THE CONFERENCE
The digital revolution is radically reshaping the advertising world by changing how consumers interact with media and advertising. Marketers are confronted with a staggering range of new advertising options emerging from the interplay of emerging new media channels and a world in which consumers are in charge. Choosing media and deciding how best to advertise is more complicated than ever.
Now is the time to take stock of what we do and do not know about advertising.
The purpose of this conference is to draw together cutting edge academics and practitioners to explore what we have learned from current research on advertising. The empirical generalizations submitted for the conference will enable us to better predict the future through a deeper understanding of what has been seriously proven about advertising.
The conference will use an empirical generalizations approach wherein an inventory of substantive generalizable findings is evaluated to advance both the science and application of advertising knowledge. Such generalizations based on empirical findings are patterns that are law-like, in that they have been shown to hold across a wide variety of known conditions. The conference will accumulate and discuss these 'laws of advertising', where they have been shown to hold and where not. We will discuss the radical changes occurring in advertising, assessing which laws are likely to hold and which are not.
This invitation-only conference to be held at The Wharton School will be attended by the world's leading academic researchers and will bring together major players from both established and emerging media.
Read and comment at our conference blog showcasing reports from the conference and other Future of Advertising related postings online at http://futureofadvertising.wordpress.com/.
Click the link to see video highlights now available from the Conference.
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| November 2008 | 2008 SEI Center Annual Board Meeting
The annual board meeting addresses the key projects of the Center and identifies new areas requiring attention. In addition to the board members, the faculty advisory board is also invited as well as selected industry leaders. The 2008 board meeting took place in November.
- Click here to read attendee, Jim Kristie's blog posting citing the Center's recent Board Meeting.
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