Intro

The SEI Center for Advanced Studies in Management is the world's first "think tank" for management education. One of the Wharton School's more than 24 research centers and initiatives, the SEI Center ensures the relevance of management research and teaching to the evolving needs of business and society in the 21st century. The SEI Center joins with global thought leaders in diverse fields to anticipate the needs of management, identify forces of change, and understand emerging management paradigms. The SEI Center engages in workshops, conferences, and lectures involving senior executives, academic leaders, and students to develop research and educational initiatives to meet the future needs of management.

News
June 01, 2009

Future of Advertising? Print, TV, Online Ads

"ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads"
--Jack Neff, AdAge.com
A preview of what is to come in the 23 papers to be published in the ARF's Journal of Advertising Research later this month.
May 17, 2009

Finding Opportunity in Times of Economic Crisis

The Wharton Fellows just completed their latest Master Class which looked at identifying new business opportunities for successfully surviving the current economic crisis and laying the foundation for future profitable growth.
March 02, 2009

Video Highlights: EG Conference

Click the headline to see video highlights now available from the Empirical Generalizations in Advertising Conference.