| July 25, 2011|
|The second Empirical Generalizations in Advertising Conference, EMPGENS2, will again focus on high-quality research on law-like patterns, across multiple studies, however this time with a consciously digital media focus.
We seek research that addresses such questions as :- In this rapidly changing environment; What has changed? Are there new patterns of buyer behavior and advertising? What still holds? How do we execute and measure cross-media combinations? What do we really know about cross-media synergies and what do we need to know? Click here to view the call for papers.
| April 05, 2012|
|A Call for Research Proposals on Innovative Approaches to Measuring Advertising Effectiveness sponsored by the Wharton Customer Analytics Initiative and the Wharton Future of Advertising Program.|
| July 01, 2010|
Wharton Global Initiatives Research Program Grant
|The Future of Advertising Project was awarded a research grant from the Wharton Global Initiatives Research Program for their Global Analysis of Innovative Advertising Experiments proposal.|