Intro

The SEI Center celebrates 20 years of thought leadership with the publication of Insights and Impact: 20th Anniversary Report of the SEI Center for Advanced Studies in Management.

The SEI Center for Advanced Studies in Management is the world's first "think tank" for management education. One of the Wharton School's more than 24 research centers and initiatives, the SEI Center ensures the relevance of management research and teaching to the evolving needs of business and society in the 21st century. The SEI Center joins with global thought leaders in diverse fields to anticipate the needs of management, identify forces of change, and understand emerging management paradigms. The SEI Center engages in workshops, conferences, and lectures involving senior executives, academic leaders, and students to develop research and educational initiatives to meet the future needs of management.

News
July 25, 2011

Empirical Generalizations 2: Call for Papers

The second Empirical Generalizations in Advertising Conference, EMPGENS2, will again focus on high-quality research on law-like patterns, across multiple studies, however this time with a consciously digital media focus.

We seek research that addresses such questions as :- In this rapidly changing environment; What has changed? Are there new patterns of buyer behavior and advertising? What still holds? How do we execute and measure cross-media combinations? What do we really know about cross-media synergies and what do we need to know? Click here to view the call for papers.
April 05, 2012

Innovative Approaches to Measuring Advertising Effectiveness

A Call for Research Proposals on Innovative Approaches to Measuring Advertising Effectiveness sponsored by the Wharton Customer Analytics Initiative and the Wharton Future of Advertising Program.
July 01, 2010

Wharton Global Initiatives Research Program Grant

The Future of Advertising Project was awarded a research grant from the Wharton Global Initiatives Research Program for their Global Analysis of Innovative Advertising Experiments proposal.