The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

Kleindorfer, Paul, Yoram (Jerry) Wind, and Robert Gunther. The Network Challenge: Strategy, Profit, and Risk in an Interlinked World. Upper Saddle River: Wharton School Publishing, 2009.

Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them

Wind, Yoram, Victor Fung and William Fung, “Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them,” a chapter in Kleindorfer and Wind (eds), The Network Challenge: Strategy, Profit and Risk in an Interlinked World. Wharton School Publishing 2009.

Advertising Empirical Generalizations: Implications for Research and Action

Sharp, Byron, and Yoram (Jerry) Wind, “Advertising Empirical Generalizations: Implications for Research and Action,” Journal of Advertising Research Special Issue on What We Know About Advertising, Guest Editors Byron Sharp and Yoram (Jerry) Wind, June 2009, Vol. 49, No. 2: 246-252.

Today’s Advertising Laws: Will They Survive the Digital Revolution?

Sharp, Byron, and Yoram (Jerry) Wind, “Today’s Advertising Laws: Will They Survive the Digital Revolution?” Journal of Advertising Research Special Issue on What We Know About Advertising, Guest Editors Byron Sharp and Yoram (Jerry) Wind, June 2009, Vol. 49, No. 2: 120-126.

1 | 2 | 3 | 4 | 5