Beyond Stretch Objectives: Stretch the Thinking, Strategy and Organisational Design

Wind, Jerry, Louis Capozzi, and Monita Buchwald. “Beyond Stretch Objectives: Stretch the Thinking, Strategy and Organisational Design.” Strategic Innovators (May-July 2008): 8-17.

A Plan to Invent the Marketing We Need Today

Wind, Yoram (Jerry). “A Plan to Invent the Marketing We Need Today,” MIT Sloan Management Review, June 2008. [B] Excerpted from the 2007 Buck Weaver Award paper “Rigor and Relevance: A Key Marketing Challenge,” the full award paper is available online at http://sloanreview.mit.edu.

Network Orchestration for a Flat World: Preparing for a Future of “Defining Moments” at Li & Fung

Wind, Yoram. “Network Orchestration for a Flat World: Preparing for a Future of “Defining Moments” at Li & Fung,” Effective Executive, February 2008: 14-18

Beyond Product Substitution: The Impact of Satellite Radio on Sale of CDs and Music Downloads

Wind, Yoram (Jerry), and Abba Kreiger. “Beyond Product Substitution: The Impact of Satellite Radio on Sale of CDs and Music Downloads,” Working Paper. 2008.

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