Intro

Competing in a Flat World: The Perils and Promise of Global Supply Chains

Fung, Victor K., William K. Fung and Yoram (Jerry) Wind “Competing in a Flat World: The Perils and Promise of Global Supply Chains,” Change This, November 14, 2007.


 

Blurring the Lines: Is There a Need to Rethink Industrial Marketing?

Wind, Yoram (Jerry). “Blurring the Lines: Is There a Need to Rethink Industrial Marketing?” Journal of Business and Industrial Marketing. 21.7 (2007): 474-481


 

Marketing by Experiment

Wind, Yoram (Jerry). "Marketing by Experiment.” Marketing Research. Spring 2007: 10-16.


 

Putting the Organization on Wheels: Workplace Design at SEI

West, Jr., Alfred P., and Yoram Wind. “Putting the Organization on Wheels: Workplace Design at SEI.” California Management Review. 49. 2 (2007): 138-153.


 
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