Publications

Yoram Wind Legends in Marketing: from Sage Publications, March 2014:

Blogs of the Wharton Future of Advertising Program

Great Advertising is Both Local and Global

Jerry Wind, Stan Sthanunathan and Rob Malcolm. “Great Advertising is Both Local and Global.” HBR Blog Network. An HBR Insight Center Blog Series, Harvard Business School Publishing, 29 Mar. 2013. http://blogs.hbr.org/c s/2013/03/great_advertising_is_both_loca.html Read More

Advertisers Should Act More Like Newsrooms

Adveritisng 2020: Shetty, Baba and Jerry Wind. “Advertisers Should Act More Like Newsrooms.” HBR Blog Network, An HBR Insight Center Blog Series, Harvard Business School Publishing, 15 Feb. 2013. http://blogs.hbr.org/2013/02/advertisers-need-to-act-more-like-newsrooms/ Read More

The End of Traditional Ad Agencies

Wind, Jerry and John Winsor. “The End of Traditional Ad Agencies.” HBR Blog Network, An HBR Insight Center Blog Series, Harvard Business School Publishing, May 9, 2013. http://blogs.hbr.org/cs/2013/05/the_end_of_traditional_ad_agen.html Read More

 Articles & Publications

Segmenting Industrial Markets

Wind, Yoram, and Robert J. Thomas. “Segmenting Industrial Markets.” Advances in Business Marketing and Purchasing. Ed. Arch G. Woodside. Greenwich, CT: JAI Press, 1994. 59-82. Read More

Marketing Science at a Crossroad

Wind, Jerry Yoram. “Marketing Science at a Crossroad.” Inaugural Presentation of the Unilever Visiting Professorship. Rotterdam, The Netherlands: Erasmus University, 1993. Read More

New Product Diffusion Models: From Theory to Practice

Mahajan, Vijay, Eitan Muller, and Yoram Wind. “New Product Diffusion Models: From Theory to Practice.” New-Product Diffusion Models. Eds. Vijay Mahajan, Eitan Muller, and Yoram Wind. Boston: Kluwer Academic Publishers, 2000. 3-24. Read More

Market Segmentation

Wind, Yoram (Jerry). “Market Segmentation.” Companion Encyclopedia of Marketing. Ed. Michael J. Baker. New York: Routledge, 1995. 394-419. Reprinted in Marketing Theory: A Short Text. Ed. M. Baker. London: Business Press, a Division of Thompson Learning, 2000. 394-419. Read More

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

Wind, Jerry, Colin Crook and Robert Gunther. The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business. Upper Saddle Creek: Wharton School Publishing, 2004. Selected by Executive Book Summaries as one of the thirty best business books of 2004. [Translated editions: Arabic; Bahasa Indonesia; Bulgarian; Chinese (simplified and ...Read More

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Wind, Yoram (Jerry), Vijay Mahajan and Robert Gunther. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Upper Saddle Creek: Prentice Hall, 2002. Selected by Executive Book Summaries as one of the thirty best business books of 2002. Translated editions: Chinese (simplified), Tsingua University Press; Chinese (traditional), Prentice Hall Taiwan; Bahasa (Indonesia); Spanish; Portuguese; Italian ...Read More

Driving Change: How the Best Companies are Preparing for the 21st Century

Wind, Yoram and Jeremy Main. Driving Change: How the Best Companies are Preparing for the 21st Century. New York: The Free Press, 1997. Translated editions in U.K. by Kogan (Page Ltd.), 1998; China by Shanghai Jiao (Tong University Press), 1999; Hungary by Veres Istv‡n (GeomeŽdia Szakkšnyvek), 2000. Adaptation to local condition: Brazil by Luiz Felipe ...Read More

Applying Qualitative Data

Green, Paul E., Yoram (Jerry) Wind, Abba M. Krieger, and Paul Saatsoglou. “Applying Qualitative Data.” Marketing Research 12.1 (Spring 2000): 17-25. Read More

The Invisible Global Market

Mahajan, Vijay, Marcos V. Partini De Moraes, and Jerry Wind. “The Invisible Global Market.” Marketing Management 9.4 (Winter 2000): 30-35. Read More

Conflict and Productivity: Managing in the 21st Century

Jehn, Karen. Workplace Diversity, Conflict and Productivity: Managing in the 21st Century. Value Creation Through Diversity, Vol 1 in the Series. Philadelphia, PA: George Harvey Program on Redefining Diversity: Value Creation through Diversity. This program is sponsored by the SEI Center for Advanced Studies in Management in The Wharton School at the University of ...Read More

Conjoint Analysis: Methods and Applications

Green, Paul E., Jerry Wind, and Vithala R. Rao. “Conjoint Analysis: Methods and Applications.” The Technology Management Handbook. Ed. Richard C. Dorf. Boca Raton, FL: CRC Press, 1999. 12-66Ð12-72. Read More

Marketing Strategy in the Global Information Age

Wind, Jerry. “Marketing Strategy in the Global Information Age.” Mastering Marketing. Eds. Financial Times, in association with INSEAD, Kellogg, LBS, and Wharton. London: Pearson Education, 1999. 131-150. Read More

A CynicÕs Glossary

Main, Jeremy and Jerry Yoram Wind. “A CynicÕs Glossary.” Across the Board. 35.4. April 1998: 12. Read More

Preemptive Strategies

Wind, Jerry. “Preemptive Strategies.” Wharton on Dynamic Competitive Stratetgy. Eds. George S. Day and David L. Reibstein. New York: John Wiley & Sons, Inc., 1997. 256-276. Read More

Growth Strategies

Wind, Yoram (Jerry). “Growth Strategies.” Wharton School Working Paper, 1996. Read More

Market Segmentation

Wind, Yoram (Jerry). “Market Segmentation.” Companion Encyclopedia of Marketing. Ed. Michael J. Baker. New York: Routledge, 1995. 394-419. Reprinted in Marketing Theory: A Short Text. Ed. M. Baker. London: Business Press, a Division of Thompson Learning, 2000. 394-419. Read More

Marketing, Encyclopedia of Operations Research and Management

Yoram (Jerry) Wind, Eric T. Bradlow, Jehoshua Eliashberg, Gary L. Lilien, Jagmohan Raju, Arvind Rangaswamy, Berend Wierenga. “Marketing, Encyclopedia of Operations Research and Management Science 3rd Edition, Ed. Saul Gass, Michael Fu, New York, NY: Springer, 2011. Revised 1998. Read More

Marketing and Social Networks

Arabie, Phipps, and Yoram Wind. “Marketing and Social Networks.” Advances in Social Networks Analysis. Eds. S. Wasserman and J. Galaskiewicz. London: Sage Publications, 1994. 254-273. Read More

Marketing Strategy Models

Wind, Yoram (Jerry), and Gary L. Lilien. “Marketing Strategy Models.” Handbooks in Operations Research & Management Science, Vol. 5: Marketing. Eds. J. Eliashberg and G. L. Lilien. Amsterdam; NY: Elsevier Science Publishers, 1993. 773-826. Read More

Information Technology in Marketing

Rangaswamy, Arvind, and Yoram Wind. “Information Technology in Marketing.” Encyclopedia of Microcomputers. Eds. A. Kent and J. G. Williams. New York: Marcel Dekker Inc., 1992. 67-83. Read More

Behavioral Methods

Wind, Jerry, Vithala R. Rao, and Paul E. Green. “Behavioral Methods.” Handbook of Consumer Theory and Research. Eds. Thomas Robertson and Hal Kassarjian. Englewood Cliffs, NJ: Prentice Hall, 1991. 507-532. Read More

Strategy-Driven Industrial Marketing Research

Wind, Yoram, and Robert J. Thomas. “Strategy-Driven Industrial Marketing Research.” Annual Review of Marketing. Ed. V. Zeithaml. Chicago: American Marketing Association, 1991. 411-454. Read More

A Knowledge-Based System for Advertising Design

Burke, Raymond R., Arvind Rangaswamy, Jerry Wind, and Jehoshua Eliashberg. “A Knowledge-Based System for Advertising Design.” Marketing Science 9.3 (Summer 1990): 212-229. Earlier version published as “Expert Systems for Marketing.” Marketing Science Institute Report 87-107, Nov. 1987. Read More

Marketing in the Year 2000

Wind, Jerry. “Marketing in the Year 2000.” Marketing 2000 and Beyond. Eds. William Lazer, Priscilla La Barbera, James M. MacLachlan, and Allen E. Smith. Chicago: American Marketing Association, 1990. 212-216. Read More

Positioning Analysis and Strategy

Wind, Yoram J. “Positioning Analysis and Strategy.” The Interface of Marketing and Strategy. Eds. George Day, Barton Weitz and Robin Wensley. Greenwich, CT: JAI Press, Pct. 1990. 387-412. Read More

Symbiotic Innovation: Getting the Most Out of Collaboration

Wind, Jerry and Thomas, Robert J. “Symbiotic Innovation: Getting the Most Out of Collaboration,” Evolution of Innovation Management: New Ways for Innovations in an International Context. Alexander Brem and Eric Viardot (eds), Palgrave Macmillan, 2013, 1-31. Read More

Kotler on Strategic Marketing

Roberts, John, Alvin Silk, Glen Urban and Jerry Wind. “Kotler on Strategic Marketing.” Glen Urban (Ed) Kotler on Strategic Marketing Sage Publications, 2010. Read More

Marketing Strategy Analysis

Wind, Yoram. “Marketing Strategy Analysis,” The Handbook of Technology Management, Ed. Hossein Bidgoli, Hoboken, N.J.: John Wiley & Sons, Inc., January 2010. 352-365. Read More

The Network Imperative

Wind, Yoram and Paul Kleindorfer, “The Network Imperative,” introductory chapter in Kleindorfer and Wind (eds), The Network Challenge: Strategy, Profit and Risk in an Interlinked World. Wharton School Publishing 2009. Read More

A Plan to Invent the Marketing We Need Today

Wind, Yoram (Jerry). “A Plan to Invent the Marketing We Need Today,” MIT Sloan Management Review, June 2008. Excerpted from the 2007 Buck Weaver Award Paper “Rigor and Relevance: A Key Marketing Challenge,” the full award paper is available online at http://sloanreview.mit.edu Read More

Market Segmentation

Wind, Jerry and David Bell. “Market Segmentation.” The Marketing Book (Sixth Edition). Butterworth-Heinemann, 222-224 (2007). Read More

Probing the Complexities of Diversity in the Workplace and Its Influence on Performance

Sturm, Susan P., Jehn, Karen A., Bezrukova, Katerina, Zanutto, Elaine, Tudor, Pamela, Derry, Robbin, Hernandez Jr., Henry O., and Robert C. Holland. Probing the Complexities of Diversity in the Workplace and Its Influence on Performance. Value Creation Through Diversity, Vol 2 in the Series. Philadelphia, PA: George Harvey Program on Redefining Diversity: Value ...Read More

The Challenge of Digital Marketing

Wind, Jerry, and Vijay Mahajan. “The Challenge of Digital Marketing.” Digital Marketing. Eds. Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, Inc., 2001. Modified version published as Wind, Jerry, and Vijay Mahajan. “Digital Marketing.” European Business Forum 1.1 (Spring 2000): 20-27. Read More

Towards a New Marketing Paradigm

Wind, Yoram. “Towards a New Marketing Paradigm.” Moutinho, L., E. BignŽ, A. Manrai (Eds.) Chapter 1. Routledge Companion Future of Marketing. 2014. Read More